I'm a design and product strategist with 10+ years working across complex B2B product, always at the point where user needs and business outcomes have to meet.

I started out as a practitioner: doing the research, designing the flows, running the tests. Over time my work shifted toward the harder, less visible problems. How design teams are structured, how they make decisions, how they build influence in organisations that don't naturally prioritise them. That's where I do my best work now.

I'm commercially minded, which gives me a great focus on outcomes over output. I'm also a careful listener, helping me to understand what's actually going on before I say anything about what should change.

I work as an independent consultant, which means you get senior thinking without the overhead. Engagements are defined, focused, and built around a clear brief.