what I do
I work with product leaders and design teams on two things: how design operates, and how it influences decisions.
design operations
For organisations where design is growing, reorganising, or struggling to keep up.
I help define how design works: team structures, ways of working, collaboration with product and engineering and how impact gets measured.
The goal is a design function that scales without losing quality or direction.
behavioural design & strategic advisory
For product and design leaders who want better decisions, not just better interfaces.
I bring user psychology and behavioural insight into how products are built and how teams prioritise.
Less guesswork, clearer direction, more consistent outcomes.
how I work
I take on a small number of engagements at a time. Most of my work is embedded, I join your team for a defined period with a clear brief, and we build something together that holds after I leave.
I work best with leaders who already know something needs to change, and want someone senior enough to help them figure out what.